10 Customer-Centric Habits That Drive CX Improvements
10 Customer-Centric Habits That Drive CX Improvements

Organizations that are future ready start with the end goal in mind and then consider bold moves to close the gap between business strategy and results (assumptions vs reality). Digital business requires organizations to adapt to customer demands and circumstances in real time and respond quickly to unexpected business events.

To move towards this direction, organizations must be ready to translate habits of customer centricity into a new set of improved actions to get on the fast track.

Best-In class organizations that exercise customer-centricity vouch for these common behaviors.


The culture of sharing, idea of teamwork and collaborative minds have emerged as effective concepts and are common among the IT industry. The CX design world is no exception. Figma is one such application providing the team members a platform to work on a project together in real-time. One of its highly popular collaborative feature is commenting where designers can give feedback right in the file making the discussion an effortless experience for the team.

However, the impressive collaborative feature comes with a slight disadvantage. As the work progresses, the number of comments usually pile up and the clutter gets…


Design Sprint is one of the most effective ways to drive customer-first decision making that helps answer business questions, define product direction, build team culture and assist organizations figure out their strategy. Having worked on 50+ Sprints, we have seen it working successfully for industries, people as well as for multi experience.

The pandemic crisis has accelerated the digital adoption for going virtual, so the need arises about how Design Sprints can be run smoothly (remember smoothly is a key differentiator here!) while remote. Team composition, involving stakeholders and deciding on the business challenge are central in any design sprint…


Remote work during the pandemic has presented Enterprise Architects (EA’s) and Technology Innovation leaders with new challenges. Collaborating on developing new solutions and rapid prototyping while staying attentive to costs, information security risks, and business strategy top the list.

Architects have a unique understanding of the interconnectedness and dependencies in their enterprises, both vertical between strategy, operations, and execution and lateral between stages in the value stream, dependencies between capabilities, or the flow of information across the application landscape.

Prior to the pandemic, EA’s could use this knowledge for digital transformation, improving business agility, streamlining operations or rolling new infrastructure…


How easy we make life for our customers has a direct impact on loyalty or repeat business. User experience (UX) is the quality of an end user’s interaction with a solution to achieve the desired outcomes through an intuitive, empathetic and easy to user interface (UI) using minimal effort.


W e are living in a world where we generate 2.5e+18 bytes of data on a regular day. All this is in an unstructured format that mostly went unused until the field of data science was introduced into our daily lives. Previously, we used to refer to this field as statistics but now it’s data science. Although this is not exactly correct, but the term Data Science is used as an amalgamation of both Statistics and Computer Science due to its practical usage and less human involvement in calculation and other complicated tasks.

Today, this data is making a lot…

Intelligaia

Intelligaia creates compelling Customer Experience (CX) across multi experiences. #CX

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